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Lena Fiore', Inc.

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THE COMPANY

Established in Cleveland, Ohio in 1987, Lena Fiore', Inc. a family owned design and marketing business, made its mark on the fashion industry in 1989 with their inventive outerwear made from turkey feathers. They are credited with establishing feathers as a functional outerwear medium. The Lena Fiore' feather coats have been featured in national and international fashion magazines and worn by celebrities such as Mariah Carey, Natalie Cole, Fran Drescher and Brooke Shields. They are sold throughout better department stores and high-end boutiques nationwide. Nineteen hundred and ninety eight marked the beginning of their new candy division.

 

IN THE NEWS

Cleveland, Cleveland Rocks Will Appeal to Sweet Tooth in February
"Cleveland Rocks means more than music. It means fun and it means that things are happening in the city…"
--The Plain Dealer, January 31, 1999

 

Cleveland, Candy Rocks For Cleveland
" ' There is the song "Cleveland Rocks", the Rock and Roll Hall of Fame, all kind of things people associate with Cleveland. We hope to make Cleveland famous for candy... The hard rocks have such a variety. You never know what you're going to get...' "
--News-Herald, February 24, 1999

 

Cleveland, Bite Size Celebrity
" Massullo is owner of Lena Fiore', a local fashion-design company that has ventured into candy-making with the new "Cleveland Rocks" brand... her treats will be included in the Warsaw Tavern set of The Drew Carey Show."
--Solon Herald Sun, April 29, 1999



Cleveland, Cleveland Rocks With Hard, Soft Rock Candy
"...the first shipment to a local supermarket chain nearly sold out in one day."
--Professional Candy Buyer, May/June 1999



Cleveland, Rock On, Cleveland
" Drew Carey and the gang at the Warsaw Tavern know what is "music to your mouth." It's Cleveland Rocks..."
The Plain Dealer, May 23, 1999

 

Cleveland, Beachwood Company's Candy To Go Prime Time
"First there was the song "Cleveland Rocks." Then came the candy. And what better place for them to meet than on The Drew Carey Show? 'We are thrilled to be on The Drew Carey Show,' Massullo said. 'Our goal is to sell Cleveland Rocks nationally and internationally and this is a great way to start.' "
--The News Herald, May 11, 1999

 

Cleveland, Entrepreneur's Candy Rocks Roll Into Stores
" 'The name is unique, and the product is very unique…We're having good success with it.' said Carl LoPresti, president of A. LoPresti & Sons...Ms. Massullo said, 'this product goes far beyond Cleveland and its residents'. .. "
--Crain's Cleveland Business, May 31-June 6, 1999

 

Cleveland, Candy Land
"Cleveland Rocks have turned up in the offices of Cleveland Mayor Michael R. White ('My staff was fascinated by them…They didn't last long,' White wrote in a note to Massullo)."
--Cleveland Magazine, June, 1999



Cleveland, Brand-new stadium features brand-name items
"
...a list of the official brands sold in Cleveland Browns Stadium: Sweets: Cleveland Rocks candy..."
--
The Plain Dealer, August 20, 1999

 

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www.clevelandrockscandy.com
Lena Fiore', Inc.
Cleveland, Ohio
Since 1987